Privacy Policy

Introduction

Helix Bloom ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website Helixbloom.com, use our services, or purchase our products. Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the website.

This Privacy Statement applies to personal information from individuals in the European Union (under GDPR regulation) and all other global customers collected, processed, disclosed, and stored (collectively “used”) by Helix Bloom .

1. Information We Collect

1.1 Personal Information

We may collect personal information from you in a variety of ways, including, but not limited to, when you visit our site, register on the site, place an order, subscribe to the newsletter, respond to a survey, fill out a form, and in connection with other activities, services, features, or resources we make available on our site. Personal information we may collect includes:

• Name
• Email address
• Mailing address
• Phone number
• Payment information (such as credit card details)
• Any other information you voluntarily provide to us

1.2 Non-Personal Information

We may collect non-personal information about you whenever you interact with our site. Non-personal information may include the browser name, the type of computer, and technical information about your means of connection to our site, such as the operating system and the Internet service providers utilized and other similar information.

1.3 Cookies and Tracking Technologies

Our site may use "cookies" to enhance the user experience. Your web browser places cookies on your hard drive for record-keeping purposes and sometimes to track information about you. You may choose to set your web browser to refuse cookies or to alert you when cookies are being sent. If you do so, note that some parts of the site may not function properly.

We may also use other tracking technologies such as web beacons, pixels, and similar technologies to track your activity on our site and collect certain information.

2. How We Use Your Information

We may use the information we collect from you in the following ways:

• To personalize your experience and better respond to your individual needs.
• To improve our website and service offerings based on the information and feedback we receive from you.
• To process transactions efficiently.
• To send periodic emails regarding your order or other products and services.
• To follow up with you after correspondence (live chat, email, or phone inquiries).
• To administer a contest, promotion, survey, or other site feature.
• To send you marketing communications, including newsletters, promotions, and special offers.
• To analyze site usage and improve our site.
• To comply with legal obligations.

3. How We Protect Your Information

We adopt appropriate data collection, storage, and processing practices and security measures to protect against unauthorized access, alteration, disclosure, or destruction of your personal information, username, password, transaction information, and data stored on our site.

4. Sharing Your Information

We do not sell, trade, or rent users' personal information to others. We may share generic aggregated demographic information not linked to any personal information regarding visitors and users with our business partners, trusted affiliates, and advertisers for the purposes outlined above.

Sharing your information with Shopify:

• Shopify provides us with the online e-commerce platform that allows us to sell our products and services to you.
• Shopify therefore hosts the data we collect about you.
• Your data is stored through Shopify’s data storage, databases, and the general Shopify application on a secure server behind a firewall. Your data will be stored in Shopify’s servers in the USA.
• If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

Sharing your information with other third parties:

• Helix Bloom will share your information with the following categories of service providers:
  • Third parties providing payment gateways.
  • Third parties who process payments or transactions on our behalf.
  • Google Analytics: In regards with analytics services.
  • Facebook: social media and social networking services .
  • Instgram: social media and social networking services .
  • Yotpo: In regards with Customer service purposes..
  • Omnify: In regards with shipping and delivery purposes.
  • Klaviyo: In regards with marketing automation Services.
  • Front: In regards with Customer service purposes.
  • Smile: Smile is used to facilitate Helixbloom’s loyalty program.
  • Zendesk: In regards with Customer service purposes.
  • SMSBump: SMSBump is an SMS marketing and marketing automation platform. We use it to send you relevant marketing and offers.

Other circumstances in which we may share your information:

• From time to time, we may need to disclose your information to law enforcement agencies or regulators.
• In addition, we may need to disclose your information if you violate our Terms of Service.
• If our store is acquired or merged with another company, your information may be shared with the new owners so that we may continue to sell products to you.

Helix Bloom takes steps to ensure that the third parties we engage to provide services to us on our behalf use your data in accordance with this Statement. Such third parties may be located outside the European Economic Area (“EEA”), and to the extent that this is the case, the following Section 5 will apply. Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Statement or our website’s Terms of Service. When you click on links on our store, they may direct you away from our site. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites, and such sites are not governed by this privacy statement for helixbloom.com.au. You should exercise caution and look at the privacy statement applicable to the website in question.

5. Data Retainment 

Helix Bloom will keep your information only for as long as is reasonably necessary for the purposes set out in this Statement and to fulfil our legal obligations. Where you are a customer, this is usually at least for as long as you remain a customer, to meet our legal and contractual obligations to you, and if necessary, to resolve any disputes.

We only retain your information for as long as is necessary for us to use your information as described above or to comply with our legal obligations. Please be advised that we may retain some of your information after you cease to use our services, for instance, if this is necessary to meet our legal obligations, such as retaining the information for tax and accounting purposes.

When determining the relevant retention periods, we will take into account factors including:

• Our contractual obligations and rights in relation to the information involved
• Legal obligation(s) under applicable law to retain data for a certain period of time
• Statute of limitations under applicable law(s)
• (Potential) disputes
• Guidelines issued by relevant data protection authorities

Otherwise, we securely erase your information once this is no longer needed.

6. Security

We are committed to ensuring that your information is secure. To prevent unauthorized access or disclosure, we have put in place suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect online.

If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.

We use Cookies only for analysis purposes, and then the data is removed from the system. However, like with all browsers, you may modify your browser setting to accept or decline Cookies. To protect your personal information, we have put in place appropriate technological and organizational measures and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered, or destroyed.

7. Contact Information

If you would like to exercise Your Rights, register a complaint, or simply want more information about this Privacy Statement or how we use your data, please get in touch with us using the details below.

Any questions regarding our Privacy Policy or Terms of Use can be directed via email to CX@helixbloom.com.au.

8. Changes to this Privacy Policy

We reserve the right to modify this privacy policy and will post any changes on our site. We may change this policy from time to time by updating this page without notice. It is your responsibility to review and understand this policy on occasions you use this website. If we make material changes to this policy, we will notify you here that it has been updated so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.